As an event manager and planner, you know that turning a profit means keeping people spending money after they buy their tickets. If you’ve done the marketing and found concessions selling merchandise that your audience will love, then you’re already halfway there.
The next step in the process is making sure that everyone spends enough money on all of the great products you’re offering. That does more than just increase sales and profitability of your event: It ensures your customers and your vendors both have a good experience, setting you up for future success.
The million dollar question is how you get people to part with their money when they’ve already shelled out for admission. The answer is simpler than you might think. All you have to do is hire some mobile ATMs for events from a company that specializes in delivering Financial Services.
Having Cash Means Spending Cash
Most of your event attendees will come with a budget. That means that the money they’re carrying is money they’re spending. Having mobile ATM machines for events on site allows people to add to this pool of money easily and impulsively. This has a powerful psychological effect because it works with people’s expectations and plans to lead them towards spending more than they brought with them. Don’t worry, because everyone wins. They’ll have more fun and you’ll make more money.
Legal Tender for All Debts
Even when you can count on your ticket holders spending money, you can’t always be sure that their preferred form of payment will work in every situation. Many of the small businesses and attractions that drive people to spend more money only accept cash. This is especially true for events like farmers’ markets and flea markets, but almost any merchant would prefer cash over credit. Mobile ATMs for events make this possible in a convenient and cost effective way.
Money for Nothing
It may sound too good to be true, but there is a way to get mobile ATM machines for events provided free of charge. The secret is sponsorship. Big companies and financial institutions want the exposure that your crowds bring them, so sometimes they’re willing to foot the bill in exchange for some publicity.
This is when the best financial service solution organizations show their mettle. Any company that’s experienced enough in mobile ATMs for events will have the knowledge and connections needed to secure a sponsorship deal for you.
The leaders in ATM solutions will be able to go above and beyond the bare bones functionality of the machines to serve up something exceptional. If you want a custom design for sports events to show team spirit, for example, they might be able to wrap your ATM in the home colors and emblazon the display with your mascot’s image.
At the end of the day you’ll be counting a lot more money if you add mobile ATM machines for events to your plan. That’s because you will be able to give your customers’ impulses an opportunity to take over, letting them have more fun in the process. You can also be sure that everyone is able to buy what they want from vendors that don’t accept credit or debit. Add onto that the opportunity to create a branded experience or even a zero cost situation, and you’ve got the overall picture of what ATMs can do for you.